What’s in a name? An increase in enrollment, when a college becomes a university

The Bharat Express News
March 23, 2022

In a 15-year period beginning in 2001, more than 120 four-year colleges made a small but significant change: they dropped “college” from their name and added “university.” And in many cases, this change has paid off, according to an article published online Tuesday by the newspaper. Economics of Education Review.

Riley K. Acton, an assistant professor of economics at the University of Miami in Ohio, set out to understand the significance that renaming an institution can have and found that many colleges have seen an increase almost immediate enrollment when they switched to “University.”

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