Tip of the Week: Consider Marketing Theory When Deciding Which Services to Offer

Pharmacy Times
By Shane Desselle, RPh, PhD, FAPhA
August 27, 2021

Some might be quick to disregard the importance of theory in any discipline, and marketing theory might be among those not given its proper due.

Marketing theory includes the well-known “P’s” of marketing: product, price, place, and promotion. There are additional “P’s” to consider, such as people, processes, programs, and performance. Each of these is important to build a successful pharmacy practice, to create profit, and to distinguish yourself with the information you provide to patients.

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